What Is The Future Of Satellite TV Vis A Vis Internet Television?

The following article includes pertinent information that may cause you to reconsider what you thought you understood about the relationship between satellite television and Internet television. However, the most important thing is to read with an open mind and be willing to revise your understanding if necessary.

What Is Satellite Television?

Satellite television refers to television service beamed to subscribers via orbiting communications satellites high above earth from a distance of between – 22, 000 to 37, 000 miles making it possible for television programs to reach wider areas than was possible with either the traditional terrestrial or cable television which out reach was hampered by earth’s curvature and distance.

When Was The First Satellite Television Aired?

It was in 1962 that the very first television signal was up linked from Europe on to the Telstra satellite and beamed over North America. Anik1 was the first domestic North American satellite launched in 1973 in Canada.

How Does Satellite Television Work?

Well, without going technical, it will interest you to note that the television signals you receive from communications satellites are really first sent up from ground stations via very big (9 – 12 meters) dishes to an orbiting satellite that in turn beams the signals down to earth and on to your receiver’s parabolic dish’s focal point and a LNB or low noise blocker component converts ands send the signals to your decoder box where the final conversion is done to the signals so that it becomes the sound and pictures you watch.

There are also different brands of mobile none parabolic dish receivers for use in vehicles and other mobile platforms. In this case satellite television signals are received with a satellite antenna and directed through a satellite decoder box and an oscillator converts it to L-band range of frequencies that an on-board electronics finally converts to the standard frequency usable by normal television sets.

What Is A TVRO?

Television Receive Only or TVRO is the forerunner of satellite television viewing at home. The very big dish size, about 3 – 6 feet, required to run C-Band frequencies of about four G Hertz meant that not most people could own it due to the very exorbitant cost of installing one, and the space for installation.

One other hassle with TVRO is that the big dish has to be moveable to keep track of more satellite, because C-Band satellites carry less channels than KU-band satellites. This dish movement, however makes it possible to receive free channels and feeds or even unedited C-Band news material being sent to headquarters by field correspondence or a news crew, they are usually not scrambled.

What Is Direct Broadcast Satellite Or DBS And What Makes It Better Than TVRO?

Once you begin to move beyond basic background information, you begin to realize that there’s more to the future of satellite TV vis a vis Internet television software than you may have first thought.

DBS is satellite TV broadcast thorough Ku-Band satellites that work on higher frequencies with stronger signals than C-Band or TVRO, which makes it possible for you to install smaller dishes for receiving their signals.

People who live high up on apartment buildings favor the DBS since installing an 18 inches dish up there is possible. Another advantage of the DBS over TVRO is that the dish is stationary needing no maintenance plus, the installation is free in most cases.

This is made possible because DBS television satellites are usually in geosynchronous orbit that is stationary in the sky relative to the Earth, because each satellite is launched into space at around 7,000 mph to settle at around 22,200 miles above the Earth.

With this speed and height, the satellite revolves around the earth once every 24 hours in juxtaposition with Earth’s own rotation. This is what makes it possible for your 18 inches dish to remain in a fixed position with the satellite without requiring adjustment.

What is Internet Television and Is It Better than Direct Broadcast Satellite?

Internet television as the name implies refers to Television programs streamed onto a PC or Laptop through the Internet. There are different types of Internet television services. Some of them are recorded rebroadcasts while others are live broadcasts made possible with ingenious software. You can connect to thousands of satellite television services simultaneously. A wide range of viewing choices – unlimited TV shows, Movies, Sports, Soaps and more.

You don’t need any hardware such as decoder, wire, dish or antenna making. You can watch your favorite programs, even outdoors, from all over the world, so long as you have internet connection. Internet television is just a hassle free way of watching a lot more numbers of satellite TV programs and channels free of monthly satellite television subscription fees.

What Is The Future Of Satellite TV Vis A Vis Internet Television?

What would be the future of Satellite Television depends on several factors: For instance, even before the advent of Internet television satellite television companies did not depend on subscription fees for their survival.

Advertising pays a big chunk of the bill for you to watch satellite television even at the present rate you might consider very exorbitant
License fees are another way through which satellite television services are sustained. For instance, If you are in the UK and you have equipment that is capable of receiving TV signals then the law states you must pay for a TV license.

Today, there already exist broadcasters who use only advertising to pay for their service and so allow viewers free viewing of their programs, so in my opinion watching satellite television programs free on your PC or Laptop will not kill satellite television, rather Internet television will increase the number of viewers for satellite television services and lead to more and better priced advertising charges.

Of course, it’s impossible to put everything about the future of satellite TV vis a vis Internet television software into just one article. But you can’t deny that you’ve just added to your understanding about the future of satellite TV vis a vis Internet television software, and that’s time well spent.

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Challenges of Selecting TV Mounts Compatible With Your Television

There is an inherent challenge in finding and selecting TV Mounts, online or off-line, that will enable you to attach your television to the wall or to the ceiling.

Often times, the limited space in your home or office, will require you to employ creative organization techniques in order to be able to decide the most appropriate placement of your television, within a room.

In doctors’ offices, restaurants, day cares, and other offices, it often makes the most sense to utilize a ceiling mount configuration for the placement of the TV. In any environment where it is important to separate the TV from interference by the public, in the operation of the television set, a ceiling TV mount frequently offers the best solution.

Even in the home, TV wall mounts and TV ceiling mounts frequently offer the best solution to the consumer. Before the days of flat-screen TVs, placing a television in the kitchen often meant that the consumer would be required to give up precious cabinet space or shelf space to accommodate the television.

However, with the recent development of thin flat-screen televisions, it has become possible to mount a television to a wall, in some cases to utilize a TV Mount that employs hinges, which will enable the consumer to move the television so that it may be viewed from any location within a room.

TV Mounts have been utilized for the mounting of televisions in nearly every room of the home, including the bedroom, bathroom, laundry room, kitchen, dining areas, and living areas.

Outside the kitchen, the most frequent placement of televisions. in the home. utilizing TV Mounts has been in the living area. With the introduction of Plasma, LCD, and DLP televisions, the desire and the ability to mount televisions to the wall in a common living space has grown in lockstep with the development of new technology and selection.

Also driving the interest in wall mounting televisions is the size of the televisions being purchased. Only a couple decades back, the largest televisions a consumer could buy were 36 inches. With the development of projection TVs, 60 inch televisions became mainstream and part of everybody’s Christmas wish list.

With the large demand for big-screen projection TVs, television manufacturers began doing the research into developing TVs that could produce a nice picture, but overcame the number one flaw projection TVs. That flaw in projection TVs was not in the quality of the picture or in its cost – the flaw in projection TVs was the astronomical size of these televisions. Far too often, the placement of a projection TV in somebody’s living room was enough to reduce the comfortable living space in a room. Unless the consumer lived in a mansion upon the hill, the projection TV had the capability to swallow any room that it was placed into.

Different manufacturers went different ways in the development of new televisions that would deliver a great picture, yet require a smaller footprint in a room. Some manufacturers pursued plasma TVs, and others invested heavily in LCD TVs. Out of the gate, Hitachi developed one of the best plasma televisions in the marketplace. At the same time, Sony was pursuing the development of LCD TVs. To this day, Sony is responsible for developing the most popular and highest selling LCD televisions in the marketplace. Samsung took a different track, by pursuing the development of the DLP TVs. DLP televisions have not yet gained the same level of acceptance that plasma and LCD televisions have gained.

With the development of plasma-display TVs and liquid crystal display (LCD) televisions, came the ability for consumers to wall-mount their new televisions.

You might assume that the television manufacturers would have designed their televisions in such a way that a standard wall-mounted bracket could be used with all of the TVs, from one manufacture. If you were to assume such a thing, you’d be sadly disappointed.

There are cases where a particular TV Mount can be used with a variety of television models. But those kinds of TV Mounts are the exception, rather than the rule.

It is possible to find TV mounting brackets that are defined as compatible with specific television models. In other cases, the definition of how a TV mount can be used will be dictated by the size of the television. In this second case, the TV mount will suggest that it can be used with, for example, a 17 inch to a 24 inch television at a particular style. For ceiling mounted TVs, most are designed to accommodate a tube television. For wall-mounted TVs, TV Mounts can be purchased for nearly every television currently available.

It is often in your best interests, to have handy the model number of your television set when shopping for a TV mount for your home or office. In the event that you are unable to find a specific TV Mount for your television, then you should have handy the measurements of your television to enable you to find a more generic TV Mount.

If you find the selection of TV Mounts to be more challenging than you would like, visit my website shown below to see if I can offer you any help for your specific television mounting challenges.

An Insiders Guide to Crossing Over to Television Advertising

Congratulations!

By deciding to investigate the benefits of television advertising, you are taking the first step to more sales and faster profits. More businesses owners than ever are turning to television as a powerful tool to grow their profits. And it’s not the traditional “deep pockets” crowd either. Small and medium sized businesses are flocking to television advertising like never before. Some are coming away battered and bruised. But many are smiling ear to ear because they have unlocked the secrets to television advertising success – on a print or radio budget.

The Golden Rule?

Don’t let the tail wag the dog. You need to take control of your journey into television advertising so that it pays off.

Does that mean you have to be an expert?

No. But you do need to know how the industry and the medium work in order to end up with a cost-effective television advertising campaign.

Which is exactly why we prepared “An Insider Guide To Crossing Over To TV Advertising… On A Print Or Radio Budget..And Making Plenty Of Profit!”

It’s your GPS to an affordable and profitable TV Advertising experience.

Now is the best time in history for small business owners to use television advertising to explode their sales! Airtime and commercial and television production rates are the most affordable they’ve ever been! Specialty channels let you laser target your ideal sales prospect.

Television adds a level of credibility to you and your business like no other medium can do.

There’s a reason you’re seeing video pop up just about everywhere as more and more business owners come to the realization that the more senses you can appeal to, the more likely it is that you can gain a foothold in the most crowded place anywhere – your prospect’s mind.

Need any proof? Just look at the absolute astounding success of You Tube. People are attracted to watching video.

Isn’t it time you jumped on board and gave it a try?

The 5 secrets revealed below will help you leverage the power of television advertising in your business.

Secret #1 Have A Clear Unique Selling Message

This applies to all your marketing but is especially true when it comes to TV advertising.

You need to provide your prospects with a compelling reason to want to learn more about your product or service.

And, if you’re using a 30 or 60 second commercial to achieve this objective, you need to make sure your message is equipped to get your prospect to take the next step in your sales process.

That’s why you must have a very clear message.

What is the main benefit, promise or solution you want your prospect to walk away with?

Or, put another way, what is your unique selling proposition (USP)?

It’s important to have one otherwise you will have trouble differentiating your offer from those of your competitors.

Not sure how to boil it down to a simple clear message?

You can start by asking and answering the following questions:

    • Why do people buy from you? Why do people NOT buy from you? Really give this some thought and make a list.
    • What benefits do clients gain from doing business with you? People buy to gain benefits. What does your product or services DO for them
    • What emotional appeal does your product or service have? Does it provide a sense of relief? Make your clients feel a sense of pride? Television provides the perfect forum for hitting your prospect’s emotional hot buttons.
  • What problem do you solve or what need do you fulfill?

Another way to gather ideas for your USP is to survey your current clients.

Ask them WHY they bought from you. Find out what problem you solved for them why did they pick you over the competition? You may be surprised by the answers. People buy for different reasons.

In developing your USP, what you want to do is figure out the most common reason people decided to buy your product or service and then use that insight to create a powerful selling message that makes you stand out.

Don’t forget to check out your competitors. Many times what is obvious to you and your competitors, isn’t obvious to your potential clients. And you can use that differentiate yourself from the rest of the pack. Here’s an example… Years ago, Folgers coffee decided they needed to increase sales. Competition was everywhere. So what did they do? They started promoting the fact that Folger’s was mountain grown and stamped “Mountain Grown” on their coffee cans. Sales exploded. After all, coffee grown on a mountain simply had to be special. Right? What the average coffee drinker was unaware of is that fact that MOST coffee is mountain grown. Folger’s simply used this little known fact to make itself stand out. The more finely tuned your USP is, the more effective your television campaign will be – and all of your marketing for that matter.

Secret #2 Know Your Ideal Client

Your ability to generate sales leads from your television ad campaign will be greatly enhanced if you have a clear understanding of who your best prospects are and why they buy from you.

Otherwise it’s virtually impossible to create an effective television commercial.

This vital knowledge allows you to create a script that speaks to the specific needs of the people most likely to buy your offering and present your unique selling proposition in a compelling way.

Your message resonates and creates a natural attraction. But let’s say you’re not exactly sure who your ideal client is? Or why they buy? How do you go about finding out?

Well, a quick effective way to do it is to take a look at your current clients. Especially those you really enjoy working with. What do they have in common? Do they share a number of similar characteristics? You may already have a target market and just don’t realize it.

Here are just a few “target market” criteria you can use to define your niche.

  • Age – try to narrow the age group range of your best prospects
  • Gender – who makes the decision to purchase your products or services? Who might influence it? This is important to know so you can make the right appeal.
  • Marital status (single, married, divorced)
  • Household Income. Do your best to estimate the income of your target customer.
  • Occupation – are your best prospects white collar construction, sales people, entrepreneurs, retired • Geographical region. (ex: Toronto, warm climate, people who live near water)
  • Lifestyle (professional, conservative, risk-takers)
  • Company size (self-employed professionals, Fortune 500, companies with $10 Million + in sales)
  • Industry specific (a marketing consultant who focuses on solo-professionals)
  • Leisure Time Activities – what do your customers do to relax and have fun? Hobbies? Pastimes? Once you complete your research – combining the information you have about your existing clients along with additional characteristics – you will be able to build your ideal target customer profile. This will give you will have a clearer understanding of the language and tone you should use in your script and what type of information your target market will be looking for.

And it will help pinpoint the type of audience your television commercial should be presented to in order to produce maximum sales results.

Secret #3 Be Involved In the Process

Many small and medium sized companies that shy away from television advertising quickly latch on to the “perceived” high cost (more about this in Secret #5) as a reason they have been reluctant to give it a try.

But there’s often another factor lurking in the background that keeps many businesses from enjoying the success a professionally created television commercial can create.

Simply put: for some, making the leap to the world of television advertising can be intimidating.

In print, you write your ad and the publication runs it. In radio, you record your commercial and the station plays it.

With television, there are a lot pieces that need to be pulled together to produce a successful advertising campaign and for those who haven’t been through the process before, it can be a real leap of faith.

You need to be a kind of project manager for your television advertising experience. Do you need to be an expert? No. But you do need a sense of what the process involves so you can add to the experience where applicable.

To help you understand the elements that provide the foundation for a successful TV advertising campaign, here is a checklist:

    • Budget – Many small and medium sized businesses don’t realize that the money they are currently investing in radio or print ad campaigns could be used to create an effective television advertising campaign – provided you know the secret (we reveal it in Secret#5) to avoiding one of the major hidden costs TV advertising. Production costs and airtime will be the two main components of your budget.
    • Script – The script is your ad in words. This is your core selling message. The script dictates who says what, the tone and expressions used, what is seen on screen, who moves when and where. A script will be necessary for your commercial.
    • Talent – This includes on-camera talent and voiceover talent. The more well-known and in-demand the talent, the more you pay. For many advertisers, local and regional talent will produce a professional result.
    • Production Elements – You need to decide what kind of graphics, audio, or music you want – along with any other special effects..
  • Length – Typically, TV commercial spots run 30 seconds. You can also run in 15-second and 60-second increments. An “infomercial” often runs 30 – 60 minutes and costs more to produce and to run.

At the end of the process, your TV commercial should answer one very important question for the viewer:

‘What’s in it for me?’

The way to answer that question so that both you and your prospect end up with a positive outcome is to make sure your commercial is focused on how the viewer can benefit from your product or service.

No one can sell your offering better than you.

You must use every bit of selling information you can to gain favorable attention immediately with the viewer! Otherwise the viewer will click away and your investment will be wasted.

And last, but definitely not least…

Tell the viewer what you want him/her to do next!

It’s incredible how many new TV advertisers (and some longtime veterans) fail to ask the viewer to take the next step in their selling process make this mistake. Do you want them to visit your web site? Pick up a phone and call? Come into your store? You need to lead them to where you want them to go next. Now, let’s move on to one of the costliest mistakes television advertisers make along with tips on how you can avoid it.

Secret #4 Be “Marketing Ready” For Your Prospect

Most businesses today use advertising and marketing as a way of initiating a relationship with a prospect. The same is true of television advertising.

After all, a 30 second spot on TV isn’t going to answer every question.

If your commercial has done its job, the next step is to invite your prospect to learn more about you can benefit him/her.

This could involve an invitation to visit your web site, pick up a phone and call you or drop by your location.

It’s critical to make sure that whatever you ask your prospect to do that you’re equipped to keep your prospect moving toward a sale.

This is where many TV advertisers drop the ball and end up wasting their valuable marketing dollars..

Let’s use a visit to your web site as an example. We’ll assume your prospect has watched your commercial and is shown your web site URL on the screen as it finishes.

Your commercial piqued his curiosity and made him want to know more about you and your offering.

Congratulations. You’re past the first hurdle – getting the prospect to take the next step in your selling process.

But that’s all you’ve accomplished at this point.

Now you’re moving on to the all-important “conversion” part of the sales process. Tons of visitors to your site won’t feed your family, pay your mortgage or let you lie around on the beach in Cabo San Lucas.

For that, you need to convert your prospects initial interest into a sale.

And a web site that doesn’t clearly pick up where your television commercial left off by immediately reminding your visitor ‘what’s in it for him’ and presenting your sales story in a compelling way is going to bring a selling opportunity to a grinding halt.

What’s the point of tempting a bunch of hungry prospects only to have them arrive and you’ve nothing to feed them?

Same thing holds true if you want them to call you. Every member of your team who has public contact must be ready to keep the momentum going.

The job of your TV commercial is to attract the fish. The rest of the job – hooking the prospect (in an ethical way, of course) and getting him into the boat and converting him into a lifelong profitable client is the job of your marketing.

You need to make sure your marketing message is consistent throughout ALL your marketing. Otherwise you won’t get the ROI you should.

Secret #5 Don’t Let Tail Wag The Dog

Television advertising can be rewarding, but you need an experienced hand guiding you past the pitfalls so you can produce a profitable result. So far, we’ve armed you with the knowledge you need to make sure your television advertising efforts position you for a successful outcome. Now it’s time to introduce the key thread that ties it all together. Making sure you partner with an industry professional who knows the ropes. The first place many small and medium size businesses turn for assistance is an advertising agency. A very expensive mistake.

Here’s why: Many ad agencies focus on “institutional” type or branding type messaging. They are image builders. While having a professional image is important, most of the businesses flocking to TV advertising these days need sales. You’re probably the same. You want viewers to watch your commercial and take the next step in your selling process. Maybe a visit to your web site or a phone call. For that, you need direct response television advertising. And many advertising agencies simply aren’t equipped for that. Nor do they know how to “convert” an interested prospect into a profitable lifetime client.

But here’s the dirty little secret they hope you won’t find out about: Many don’t have in-house resources to write your script. Or television production facilities so they can shoot your commercial. Or an editing booth where they can edit your footage. Here’s what that means to you… If the ad agencies don’t have the resources themselves, they have to go outside, cobble together a team of industry professionals who can and pay them. Guess who gets stuck with all the middleman mark-ups? But this ‘don’t worry, the client will pay for it’ old school mentality doesn’t stop there. Once your commercial is ready to air, you need a TV program to run it on. For looking in a book and phoning up to schedule your spots, the ad agency will charge you 15% of your media budget. Is that how you want to spend your valuable media dollars? Having someone round up a bunch of people who can and charge you for doing it? Thought so. Here’s an alternative… Creative Bube Tube is a full-service, one source expert at producing direct response television advertising and corporate videos. We work with small and medium size business to help them generate profitable sales. Many of our clients are newbies. But we’ve opened the eyes of more than a few savvy veterans along the way.

Here are four pillars we’ve built our business model on:

    • One Source – Every aspect of your television advertising is handled in-house by our team. This means you avoid the unnecessary added cost mark ups, delays and finger-pointing caused by too many fingers in the pie.
    • Expertise – We are television advertising experts. Period. It’s all we do. And we know how to sell. To you, that means campaigns that not only look professional, they send you a steady stream of qualified prospects.
    • Cost Efficient – Because we know our craft, we understand how and where to use your budget efficiently – without having to grease the palm of a number of disconnected middlemen. That way, every dollar you invest is working to increase your sales. The media relationships we have built through the years provide you with red carpet access to your target market – for a fraction of the cost you would pay otherwise – with no hidden fees.
  • Process – The key to effective affordable television advertising is sales driven creative, efficient production, proper planning and organization. That requires precise communication. Everything we do is in-house. We don’t outsource your creative to a production company that has no marketing background. Then send the footage after filming to a post-production house. Then hire a media buyer who has likely never even seen any of the creative. Then sit back and watch the confusion, as your budget gets chewed up in a sea of disorganization and chaos. Everyone on our team intimately is involved in your project – from beginning to end.

Creative Bube Tube makes television advertising effective and efficient – for both newbies and long-time television advertisers who are tired of wasting valuable marketing dollars propping up old-school practices. If you’ve been thinking about trying television advertising but have been holding off because you were concerned it was very expensive, we’d behappy to show you not only how you can afford it, but also how you can use it to skyrocket your sales results.

As the President of Creative Bube Tube, Jenny Munford has been directly involved in hundreds of television advertising campaigns and corporate video productions. She created Creative Bube Tube in response to a need she saw for someone in the industry to make television advertising affordable and effective for small and medium sized businesses who felt they were tied to print and radio to market their products and services. By creating a one-source shop that can handle all of a client’s needs, Jenny is able to provide clients with cost efficiency by eliminating one of the biggest costs of TV advertising – middleman markups. To learn more about how Creative Bube Tube can help you sell more of your product or service,

Programmed Entertainment On Television to celebrate 70th Birthday

There can be little doubt that most of us have taken television for granted. After all it has been around as long as we have, and it is as common in our homes as electricity and running water.
None of us can imagine not being able to press a button on the remote control via cable or satellite and choose from among hundreds of televisions offerings at any given moment. Most of us have several of these receivers in our homes so our children can be appropriately entertained while we watch our important shows, like “As the World Turns”, “Desperate Housewives”, or “Survivor”.
Couples can watch their own respective programs on different sets or activate Tivo to record any programs for later viewing.

The television story was much different in 1936 when on June 29th when the Radio Corporation of America (RCA) assembled every executive involved in RCA manufacturing and radio’s National Broadcast Corporation (NBC) to view live television entertainment for the very first time.
Radio had flourished during the depths of the Depression and RCA/NBC were at the head of the class. These manufacturers and programmers of radio had successfully refined new dimension of sight to their broadcasting capabilities. The term “television” had been aptly coined for this since its literal meaning was “distant vision”.

Seventy years ago on this June day, it was the hope of David Sarnoff, Chairman of RCA, to get all of their radio retailers, manufacturers and broadcasters involved expanding this new frontier of television.
The Empire State Building television transmitter was used to demonstrate high definition television (343 lines) to RCA’s Licensees. The program featured speeches by Major General James G. Harbord (Chairman of the Board, RCA), David Sarnoff (President of RCA) and Otto S. Schairer (Vice-President RCA, in charge of Patents and Trademarks). This live broadcast included dancing girls and a film about army maneuvers. A dinner celebrating this event was held after the demonstration at the Waldorf Astoria.
Hence this was the world’s first true TV Dinner! Note this is my discovery, no claims were ever made by RCA or NBC.

The caption for this photograph reads:
“RADIO CORPORATION OF AMERICA
FOLLOWING A DEMONSTRATION OF THE RCA SYSTEM OF HIGH DEFINITION TELEVISION IN FIELD TEST INAUGURATED JUNE 29, 1936”

After this successful private broadcast it was decided to enhance the programming and invite the public and press to an even greater TV demonstration later in November. This time there would be live performances by professional actors, singers and entertainers.

The Birth of Live Entertainment and Music on Television, November 6, 1936

This is the true milestone in television history as all talent used for this broadcast were accomplished for the first time on live television. The following accounts are taken from the complete press release and photographs which I believe is the only complete one known:
“Experimental Television Demonstration For The Press
National Broadcasting Company RCA Building, Radio City, N.Y. November 6, 1936 TELEVISION DEVELOPMENTS DEMONSTRATED FOR PRESS BY NBC AND RCA
Television program transmission was demonstrated for the press today (Friday, November 6) by the National Broadcasting Company in a 40-minute program illustrating RCA experimental developments. The pictures were broadcast from the transmitter on top of the Empire State Building, and were received on the 62nd floor of the RCA Building.
David Sarnoff, President of the Radio Corporation of America, reported on results of field tests conducted by the company engineers since September 1 last. Lenox R. Lohr, President of NBC, discussed the practical problems presented in staging performances for the air.
The demonstration possessed four features not included in previous press demonstrations of television. It was the first made by RCA and the National Broadcasting Company for the press under practical working conditions, although previous demonstrations of laboratory television have been given. It represented the first showing of a complete program built for entertainment value as well as a demonstration of transmission. It also included the first showing of the new 12-inch receiving tube, which reproduces a picture on a 7 ½ by 10-inch screen. This is the largest screen yet employed which is capable of commercial adaptation.
A fourth feature of the demonstration was a television tour behind the scenes. By means of an especially prepared moving picture film, the guests were conducted through the NBC television studios in the RCA Building and the transmitter station at the top of the Empire State Building. The watchers in front of the line of receivers installed for the demonstration saw the processes whereby performances by “live” talent are transformed into pictures through the air, witnessed the scanning of moving picture films, and observed in detail the intricate television apparatus in actual operation.
Besides the talks by Messrs. Sarnoff and Lohr, and the behind-the-scenes film, the audience was entertained by the Inkspots (*The Ink Spots, see footnote), colored comedy teams, and Hildegarde, “The Television Girl,” in characteristic songs. A Bob Benchley short and a selection of newsreel subjects also were demonstrated by television. The program was announced by Betty Goodwin, of the NBC Press Department.
The demonstration was presented and supervised by Ralph R. Beal, RCA Research Supervisor; O(scar) B. Hanson, NBC Chief Engineer, and Charles W. Horn, NBC Director of Research and Development. These engineers explained that numerous problems of transmission and production will still remain to be solved before television on a commercial scale can be attempted.
The demonstration was the first showing for the press of RCA experimental television under practical field conditions since the Radio Corporation of America assigned the task of setting up a television operating plant to the National Broadcasting Company.
This assignment included the construction of studios adapted to television technique, the installation of equipment in those studios and at the transmitter atop the Empire State Building, the determination of workable engineering methods for the transmission of the pictures, and the training of a staff to take over the operation of the plant.

Lenox R. Lohr, President of the National Broadcasting Company Talks about NBC’s Television Future
November 6, 1936 Press Release from NBC Television
Lenox Lohr Statement For The Press
National Broadcasting Company RCA Building, Radio City, N.Y.
November 6, 1936
Statement by Lenox R. Lohr, President of the National Broadcasting Company, introducing Mr. Sarnoff at the NBC Press Demonstration of RCA Experimental Television:
On behalf of the National Broadcasting Company, I extend a cordial welcome to the representatives of the press who are assembled upstairs to see this television demonstration. What you will see today is the result of tireless effort on the part of many men and the expenditure of huge sums over a period of many years. The success of these efforts you can judge for yourselves. But, at last, television is out of the laboratory and into the field, undergoing tests which will assure that it does not reach the public until it is capable of satisfactory service.
The role of the National Broadcasting Company in television will be operating transmitters, programming, and, when it becomes available for commercial use, securing sponsors. In order that we may be prepared to do our part, our engineers are daily putting apparatus on the air under practical service conditions.
Our Program Department is learning an entire new technique in continuity writing, make-up, staging, and a multitude of other details which this new art will demand. It is experimenting with commercial programs to determine the effectiveness of television to sell goods.
Our engineers are studying the economics of networking, so that several stations may be interconnected by either coaxial cable of short-wave relays, and are developing equipment for the making of outside pick-ups. With the experience that we are gaining daily, we feel that when the time is ripe to offer television to the public, the National Broadcasting Company will be prepared to do its part. As you see television put through its paces here today, you will see results which are largely due to the vision and enterprise of Mr. David Sarnoff, President of the Radio Corporation of America, who will now speak to you.

TELEVISION STATEMENT TO PRESS November 6, 1936 by David Sarnoff, President Radio Corporation of America
In view of the public interest in the promise of sight as well as sound through the air, we have invited you here today to witness an experimental television test so that the progress in this new and promising art may be reflected to the public factually rather than through
the haze of conjecture or speculation.

You will recall that our field tests in television began only on June 29 of this year. That date marked the beginning in this country of organized television experiments between a regular transmitting station and a number of homes. Since then we have advanced and are continuing to advance simultaneously along the three broad fronts of television development-research which must point the road to effective transmission and reception; technical progress which must translate into practical sets for the home the achievements of our laboratories; and field tests to determine the needs and possibilities of a public service that will ultimately enable us to see as well as to hear programs through the air. On all these fronts our work has made definite progress and has brought us nearer the desired goal.

First and as of immediate interest, let me tell you the progress of our field tests. As you know, we have been transmitting from our television station on top of the Empire State Building in New York City which is controlled from the NBC television studios in the RCA Building. We have observed and measured these transmissions through a number of experimental receivers located in the metropolitan area and adjacent suburbs. The results thus far have been encouraging, and instructive. As we anticipated, many needs that must be met by a commercial service have been made clear by these tests.

We have successfully transmitted through the air, motion pictures as well as talent before the televisor. The distance over which these television programs have been received has exceeded out immediate expectations. In one favorable location due to extreme height of our transmitter, we have consistently received transmissions as far as 45 miles from the Empire State Building.

The tests have been very instructive in that we have learned a great deal more about the behavior of ultra short waves and how to handle them. We know more about interferences, most of which are man made and susceptible of elimination. We have surmounted the difficulties of making apparatus function outside of the laboratory. We have confirmed the soundness of the technical fundamentals of our system, and the experience gained through these tests enables us to chart the needs of a practical television service.

We shall now proceed to expand our field test in a number of ways. First, we shall increase the number of observation points in the service area. Next we will raise the standards of transmission.

In our present field tests we are using a 343 line definition. Radio Corporation of America and the radio industry have, through the Radio Manufacturers Association, recommended to the Federal Communications commission the adoption of 441 line definition as a standard for commercial operation. Our New York transmitter will be rearranged to conform to the recommended standards. That also means building synchronized receivers to conform to the new standards of the transmitter. Synchronization of transmitting and receiving equipment is a requirement of television that imposes responsibilities upon those who would furnish a satisfactory product and render a useful service to the public. On the one hand, standards cannot be frozen prematurely or progress would be prevented, while on the other hand, frequently changing standards means rapid obsolescence of television equipment.

Basic research is a continuing process in our laboratories not only that the problems of television may be solved but also to develop other uses of the ultra short and micro waves which possess such vast potentialities in this new domain of the ether.

While we have thus proceeded on the technical front of television, the construction and operation of television studios have enabled us to coordinate our technical advance with the program technique that a service to the home will ultimately require. Today, you are the guests of RCA’s broadcasting unit -the National Broadcasting Company. Under the direction of its president, Mr. Lenox Lohr, the NBC has instituted a series of television program tests in which we have sought to ascertain initial requirements.

Ten years ago the National Broadcasting Company began a national service of sound broadcasting. Now it enters upon its second decade of service by contributing its facilities and experience to the new art of television.
One of the major problems in television is that of network syndication. Our present facilities for distribution of sound broadcasting cover the vast area of the United States and serve its 128,000,000 people. Similar coverage for television programs, in the present state of the television art, would require a multiplicity of transmitters and network interconnection by wire or radio facilities still to be developed.
Our program is three fold; first we must develop suitable commercial equipment for television and reception; second, we must develop a program service suitable for network syndication; third, we must also develop a sound economic base to support a television service.

From the standpoint of research, laboratory development, and technical demonstration, television progress in the United States continues to give us an unquestioned position of leadership in the development of the art. In whatever form such progress may be evident in other countries, we lead in the research which is daily extending the radio horizon, and in technical developments that have made possible a transmitting and receiving system that meets the highest standards thus far obtainable in field demonstration.

We are now engaged in the development of studio and program techniques that will touch upon every possibility within the growing progress of the art. The distinction between television in this country and abroad is the distinction between experimental public services undertaken under government subsidy in countries of vastly smaller extent, and the progressive stages of commercial development undertaken by the free initiative, enterprise and capital of those who have pioneered the art in the United States.

While the problems of television are formidable, I firmly believe they will be solved. With the establishment of a television service to the public which will supplement and not supplant the present service of broadcasting, a new industry and new opportunities will have been created.”

*2:30 P.M. – NBC/RCA Television Demonstration. Ink Spots perform on the first live TV demonstration at NBC and, on the basis of this, are the first black performers to appear on television in the U.S. Variety states: “Later the Inkspots, a colored comedy – singing unit – put on a three-minute skit with all the stage makeup trappings. Couple of full-length showings were used here and the boys were in motion besides. It worked out okay.” (Since they are the first performers mentioned in the article, the Ink Spots may have been the first performers of any color to perform on TV in the U.S.) [Variety, 11-11-36 & New York Times, 11-7-36

Steve Restelli created the website HistoryTV.net in 1999 to share some of his photographic collection of eary experimental television over the internet for students, scholars and other history buffs. Since that time he has both expanded his collection and been used as a resource for authors and others who really want to view some of the earliest television images that survive. Much of the collection was once owned by Dr. Vladimir Kosma Zworykin, who is often credited as one of Televisions inventors.