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Modern Television Sets Makes Use of 3D Technology

3D televisions have made the news recently when some were announced at the 2010 CES. Otherwise known as 3D ready televisions, these TVs have the capability to project video at stereoscopic 3D. John Logie Baird first pioneered the televisions in 1928 and they later evolved to include cathode-ray tubes to make them work better and seem more real. Then, in the mid 1930’s, still cameras using the 3D technology became commonplace items.

Currently, the main technologies that led to the producing of 3D video and images on televisions include:

– Polarization 3D, which using lenses that are polarized passively
– Shutter lenses, which are active with alternate frame sequence patterns
– Autostereoscopic lensless displays, or Auto 3D, as it is known to commercial dealers
– Anaglyphic 3D, which is the more common of the technologies and uses the glasses to process

The most utilized of the technologies is the Stereoscopy method, which uses a “two-view” setup. This setup uses cameras that are positioned next to each other to simulate the distance between a person’s eyes then projects two different two different views; one for each eye thus creating the 3D effect.

The modern television sets that make use of the 3D technology still needs the use of special glasses to make the 3D images appear, however these televisions do not constantly transmit the images in 3D; they can switch back and forth between 2D and 3D as needed. Some popular modern 3D televisions include Panasonic, Texas Instruments, Sony and LG, among others. In fact, the LG 3D television was just announced on June 8 2010 as the first ever full LED HDTV that is 3D ready.

The refresh rate of the televisions is typically higher than regular televisions and requires a minimum of 120Hz, however the higher the refresh rate is on a 3D television, the better the 3D effect will appear. This is because the refresh rate is divided between both eyes. For example, the 120Hz refresh rate will project at 60Hz for each eye through the glasses. Even at the lowest refresh rate of 120Hz, these type of televisions still have a refresh rate twice as high as any of the older or “outdated” technologies used in others than 2D televisions do. These televisions also offer the highest resolutions available at either 720p or 1080p.

Additionally, to gain the full HD 2D experience, the user 3D television watcher should utilize a full HD 3D Blu-ray player in conjunction with the television. This will offer not only the best in technology, but also the highest 3D capable viewing experience possible in modern times, in conjunction with a disk made especially for 3D viewing and compatible glasses.

In recent months, many cable and satellite providers have started broadcasting television shows and movies in 3D, so those customers with these type of televisions now have a choice of programming as well as the DVDs and Blu-ray disks. 3D televisions have certainly come a long way since the 1920’s, however while the basic viewing technology has changed, the base 3D technology has not.

 

The Differences Between LCD and Plasma Televisions

Are you looking to replace your tired old television? Do you still have an old cathode ray tube (CRT) television, that may have served you well over the years, but is now on its last legs? Everywhere you go, and even on the TV now, there are adverts for the latest types of television, and the choice of manufacturers is huge. Perhaps one of the most important questions though, is LCD or Plasma?

Both televisions are at the forefront of television technology, and both are of exceptional quality, and unlike the old CRT televisions, they are both very thin. This is because they don’t have the CRT that made the old televisions bulky.

Plasma televisions contain 3 types of gas that is contained in tiny cells. These cells are packed between 2 large glass panels, and the 3 gases are xenon, neon and helium. When these gases get charged with electricity, the red, green and blue phosphors contained within produce the colour that you see on the screen as a picture.

LCD or liquid crystal display televisions produce a picture in a different way. In their construction, LCD televisions have panels within them that are made of a polarized material. As the television is switched on, the electricity passes through these panels, which contain crystals, and depending on the signal either hold the light or block it. It is this process that makes up the picture you see on your screen.

Which one you ultimately choose depends on a number of factors. Plasma screens are generally larger in size then LCD televisions and weigh more than their LCD counterparts, so consider where you are going to site the television when you choose which one to go for.

A plasma television also requires a considerable amount of power to work. It has been estimated that LCD televisions can use about half of what a plasma screen may require.

You should also consider what the television will be used for, as the colour quality on a plasma screen is widely regarded as better than an LCD television, you will get more contrast and the blacks are far better, but if you play a lot of computer games or watch shows with a static image a lot, then plasma screens do have the potential to get screen burn. This is where the image leaves a shadow on the screen, although this will take a long time to happen. LCD televisions are also slightly slower at producing fast moving pictures, but this would be fairly hard to spot, unless you are very critical of the TV’s display.

The quality of high definition pictures in the smaller LCD televisions is second to none, and I can vouch for this, as I have a 27inch LCD television, with HD input, and the picture really is amazing.

The viewing life of the television should also be considered. Most plasma televisions have a minimum viewing life of around 30,000 hours, which is plenty. LCD televisions can have the light source changed, so can last longer than their plasma equivalents.

If viewing angle is also a concern, then plasma has a wider viewing angle.

You can see the vast choice of Panasonic Flat Screen TV ‘s by clicking on the link, and see how one of the major television manufacturers compare with their own plasma and LCD televisions.

Which Kind of Television Is Best for Your Home Theater?

Much debate has been made in the name of which television offers the best user experience. When you sit down in front of the big game, which television format is going to give you the best picture, the best price, and the best overall experience? While it may not be possible to say whether LCD, Plasma, or LCD is going to be the best choice for you, it is possible to put together a list of some of the pros and cons of each format to help you make a decision as to which format will offer you the most of what you want with the least of what you don’t want.

LCD
LCD televisions have been quite popular for some time now and have become something of an “industry standard” if there is such a thing for the television market at this point in time. The fact of the matter is that when you go to your local “big box” store and walk into the electronics section, most of what you see in front of you are LCD televisions. So why are LCDs so popular? One great advantage of LCD televisions is the fact that they offer very low glare and can be watched in a higher light environment than a plasma television. Another advantage of LCD will come at the end of the month in the form of a lower energy bill. LCD televisions as a rule tend to use less energy than some of the alternative televisions. While LCD televisions have a lot to offer, many people feel that plasma televisions offer a better picture at a lower cost.

Plasma
Plasma televisions were more popular several years ago than they are now but many people swear by them, and for good reason. Plasma televisions cannot be viewed as easily in high light situations as LCD televisions due to glare, but plasma screens are known to offer what many people consider to be a more vivid picture and deeper colors, especially blacks, than some of the alternative options. Another great feature of plasma televisions is their price. As LCDs and LEDs are gaining market share it is becoming possible to find some really great deals on plasma televisions. If you are planning on having a television for primarily home theater, lower light situations, then a plasma television may be exactly what you are looking for.

LED
LED televisions are essentially the next generation of LCD televisions, this is because the LED moniker refers to how new LCD televisions are backlit rather than an entirely new system onto itself. So when thinking of an LED television you can expect some of the same benefits as with an LCD like low power consumption, a thin physical build, and a great low light viewing experience with the added benefit of improved color saturation.

Whatever television you decide is the right choice for you, I’m sure you will be amazed with the high quality that many companies are offering across the spectrum of television formats these days. Basically, it’s hard to go wrong with a great new television!

Information in this article about Home Theater Installation provided by leading Home Theater Raleigh company.

 

Finding the Ideal Budget Television

If you are in the market for a new television but do not have the cash to purchase something expensive you will most likely have to settle for a budget television. While these will get the basic entertainment for your television watching pleasure you will not get something too large but these televisions are ideal for your children’s room, guest room or even in your bedroom.

You will find that almost all new televisions are generally using the LCD technology or plasma technology; even a smaller LCD television will come quite cheap in today’s age. One benefit of this technology change is that the LCD television is much smaller so it makes the room look tidy and clean. Generally when shopping for a budget television you will almost always find that the brands that come at a budget are cheaper brands or best value brands. While you probably won’t find a Sony television at a budget price you can still find an LG television or Samsung television at a decent price and in my opinion these two brands are fairly good.

When shopping around you will find that you can get a good LCD television up to around 22″ in the price range for around £200 and sometimes cheaper than this. Although you could settle for an LCD television which is a bit smaller in size for the same price but you will get more features with the television. One thing to keep in mind when purchasing a budget television is the warranty that comes with your set. While more than likely you will find with name brands like LG, Samsung and other various brands that offer budget televisions they will come with at least a 2-3 year warranty you should be aware when purchasing your television how long the warranty is. Some stores will also give you the chance to purchase an extended warranty with the retail store or online store which will replace or repair your set in the case of a malfunction.

Another great use for these budget televisions is if you have young children or yourself who enjoy playing console games like the Xbox 360, PS3 or Wii, these LCD televisions while generally smaller in size offer a great picture to play games on. You will also feel satisfied that you did not have to spend a fortune on an additional television set for your home.

As well as many Televisions some people use their computer monitors not only for with their computers but also games machines and Blu-Ray players.

 

High Definition Television Sets

High definition television sets are the new types of televisions being manufactured and sold to the public. The term ‘high definition television’ refers to the clarity of the moving image you are watching. In a nutshell, the more detailed the moving picture is, the clearer it is, and as such, the moving picture is considered to be of a high definition.

To view a high def moving image however, you need to have a receiver which can output the moving image without compromising the quality of the picture, which is why high def television sets are very popular indeed, and in fact, growing in popularity.

The term ‘high definition’ originates from the late 1930s where a new set of televisions were manufactured to replace earlier systems that were basic technology that had very little resolution – as little as 30 lines.

As manufacturers created better technology for program makers to record moving images onto them, manufactures created better technology that would receive the better quality moving images without compromising the quality. As a result of this, we now have what is considered HDTV. As this term is not new at all (originating in the 1930s), you would be correct in assuming that the term HDTV refers to the technology of current times. In other words, the HDTV technology now will be different to the HDTV technology in the decades to come.

HD television sets are permanent, and has replaced analogue televisions indeed! Manufacturers have phased out the production of analogue televisions because they are obsolete. In fact, if you attempted to watch a television show on an analogue television set in certain areas in the UK, you would not receive a signal, unless you have had it adjusted for the ‘digital switchover’.

The digital switchover is when all televisions in the UK switches over to a digital signal, meaning the transmission of the broadcast will be in digital, and no longer analogue. This means an analogue television will not pick up the signal. If you have an analogue television at home and would prefer not to upgrade to a digital one, you will need to use a set-top box, which will then enable you to receive the digital broadcast signal. Unless purchasing a second-hand television, your new television will be digital! It being digital however, does not necessarily mean it is a high definition television. It simply means it is made to receive a digital broadcast.

HD television sets may seem expensive, compared to normal ones, but if you’ve ever seen a display of a high definition television you will be amazed at the clarity it offers.

The need for a HD television set is debatable. Some people like the grainy look of moving picture. However, if you are someone who preferred the look of a DVD movie to that of a VHS one, you should definitely considered getting yourself a HDTV for your home. For many people, there simply is no going back.

What Is The Best Television Brand?

When people seek to purchase a new television, one of the main questions they ask themselves is: what is the best television brand in the market?

The bulk of the information we as humans process comes from our sight, so it is no wonder why we all want to purchase the best television set as part of our home entertainment system. Now, more often than not we tend to lead our desires with a familiarity with a particular brand. For example, if Apple made televisions, there would be a large number of people buying Apple TVs because of the brand association they have with Apple.

When it comes to what the best television brand is, the opinions are very much subjective to brand loyalty. Asking someone what the best television brand is, is like asking them what television brand you should be loyal to, and this is a mistake. It is a mistake to do so because the truth of the matter is that there is not one television manufacturer that leads the way in the television market.

When researching what television to purchase, you are far better off considering the specifications of the television as opposed to the brand of the television. Of course, if you are loyal to a particular brand because you trust that brand to always produce quality products, then by all means research the different televisions that the brand has to offer, but make your decision based on the specifications of the televisions.

If you are not particularly loyal to any brand, then instead of researching the different brands, you should focus your attention on the specifications of the type of televisions you want to purchase. For example, it is better to consider whether you want a Plasma, LCD, or LED television as opposed to considering Sony, Panasonic or Samsung. Once you know the type of television you want to purchase, researching the various specifications of that type of television will serve you well.

One of the best ways of deciding what television is best for you is to go into a store that sells televisions and physically look at the various televisions on display. Doing so will give you a much better idea of what you want from a television. Ignoring the brand name on the television, you will also be able to tell why they differ in prices from the size of the TV, the technology of it, the release date of the model, etc.

 

The Evolution of Television

The history of television, in its entirety, is really a little too deep and storied to get into here, so rather than try, and fail, to cover everything that’s happened in television history from the start, we’ll focus on three of the most significant moments in the history of the television.

The Cathode Ray Tube

Television had existed before the cathode ray tube in the form of mechanical televisions, but it wasn’t until the cathode ray tube that the technology that would eventually become modern television really took off. The cathode ray tube allowed for faster image processing and cheaper television sets, meaning that consumers were a lot more willing to spend their hard earned cash on a TV set. Today, the cathode ray tube isn’t really used in the creation of the modern hi-def Toshiba television, but without the tube, the television set might have never been anything but a technological novelty for serious collectors.

Cable TV

Today, cable is just one option amongst many, but going back to the fifties, the early sixties, when all you had was a handful of channels broadcast over the airwaves, cable television was a revolution. When cable television came along and became more popular throughout the sixties and seventies, it allowed for dozens of channels and nationally syndicated programming. Cable television offered not only more programming, but a broader scope of what programming could be. With cable television, you could have content for all tastes. You could watch the local news at the same time as your neighbors are watching an independent film festival. You could watch Sanford and Son at the same time as your wife was watching a cooking program in the kitchen. Cable television expanded not only our notion of what the television could be, but what television programming could be.

Web/TV Integration

Here’s one of the most exciting developments in the history of television, and the development that we’re currently experiencing: the integration of web and television. As with cable and electronic, cathode ray tube televisions, it’s hard to pinpoint the exact year for this development, as it takes time for the movement to spread throughout the world. The integration of internet content and features with television is really changing the way we watch TV, though. One of the most interesting developments is that there’s no longer a barrier between content provider and audience. In the past, you had to watch whatever the networks put on TV. Today, if you’re sitting down watching YouTube videos, you can grab your camera and contribute something that has just as much a chance of getting a wide viewership as anything else on television. The producers at HBO and Showtime would kill to have ratings like the viral hits of Antoine Dodson and the Angry Video Game Nerd. When you sit down in front of your Toshiba television today, you’re watching sharp TV programming from both mainstream and underground content providers, and that makes this the most exciting time to be watching the tube.

Television, a Growing Problem

Television has become a major part of our lives in the 21st century. Technology is constantly improving and everyday newer televisions with bigger screens, clearer service, and nonstop programs are intensified. With these continuous upgrades, more and more people are relying on television to entertain and spend their time on. They don’t realize that this reliance on television is forming an addiction that brings forth negative effects, which includes health risks as well as an increase in violence. It is a serious problem that is starting to show effects on our nation’s viewers. These viewers know that there are aftereffects to television viewing, but simply brush off the problem as if it won’t have any impact on them at all. They need to address this problem and figure out how to resolve it, or our nation’s youth will be greatly affected by this affliction.

Television viewing has many important repercussions, the first being that it creates an addiction. Many viewers excessively view television, spending hours on end sitting and staring mindlessly at the television. “Among life’s more embarrassing moments have been countless occasions when I am engaged in conversation in a room while a TV set is on, and I cannot for the life of me stop from periodically glancing over to the screen.” (Television Addiction) These viewers cannot help but stop and stare at the television screen as if they are uncontrollably drawn toward it. Television is meant as an escape and distraction from the troubles of daily life. People can’t help sitting down and relaxing to the TV and diverting their attention away from the struggles and hardships of their day-to-day issues. Some viewers admit that they walk into a room and unconsciously turn on the TV without a second thought. This uncontrollable addiction becomes a second nature to many viewers.

Another negative effect, which plagues many television viewers, is that excessive viewing leads to health risks. Not only does staring at a screen put strain on your eyes, but also behaviors associated with the excessive viewing can be detrimental to the viewer’s health, “We also would expect that, to some extent specifically, TV viewing harms through increased caloric intake of unhealthy foods.” (You Can’t Exercise) When watching TV many people tend to sit down on a couch for hours, eating only junk food full of sugar, calories, and saturated fats. Associated behaviors can indirectly pose problems to many viewers. Young impressionable viewers are also susceptible to many of the threats that excessive television viewing poses. “Two studies found that children and young people with behavioral and emotional difficulties viewed more hours of aggressive television programs than controls.” (Is aggression in children) Many young children spend hours of constant television viewing and through research it has shown that it may cause attention problems.

As a result of unrestrained television viewing, these children are unable to sit still and are forming many disorders. The last problem associated with television viewing is that it creates more violence and increases aggression in younger viewers. As a result of the technology improvement, many more channels are being created and there is a new wave of violent programs on the air. Young children have the capability to flip through channels to watch whatever interests them. They may come across some programs, which display senseless violence and killing. By viewing these programs regularly, they may think that this aggressive behavior is normal and commonplace. Not only are these violent programs to blame, but also programs such as the news, which display war and fighting all around the world. It may not seem dangerous, but constant exposure to suffering and dying may have a huge impact on young children’s developing minds. “For children, the extensive offerings have led to them spending an average of 3-6 hours a day watching screens, more time than in any singular activity except sleeping (3-5).” (The effects of infant) Not only are they spending most of the day staring at the screen, but also many parents have admitted that they keep televisions in their children’s rooms. Young children like to imitate and do what they see. They may be influenced to act as violently and unpredictably as the people they see on TV.

Although there is no way to completely avoid television, there are some preventative steps that can help to decrease the risk of these adverse side effects. In order to prevent an addiction to television, parents can control and limit the amount that their children view. By taking the television out of their children’s rooms they can regulate and get rid of temptations. When viewing television you are spending time you can replace with hours of exercise or physical activity. In order to combat this, you can limit yourself to a certain amount of time of television viewing and replace the rest of the time with exercise. Be sure not to consume junk foods high in saturated fats, calories and sugars to avoid detrimental health effects. Lastly violence as a result of television tends to be more prevalent in younger children. So parents can take precautionary measures to regulate the programs that their children watch, being careful not to expose their children to too much senseless violence. The majority of these problems can be solved in regulating the amount being watched. Everything should be done in moderation and making sure not to spend too much doing one single activity.

Television Influence on Small Children

The Greek and Latin languages are where the word ‘television’ has its origin. The word is a derivative from ‘tele’, which is a Greek word translates, to ‘far sight’ and ‘visio’ is a Latin word that means ‘sight.’ In the latter part of the 1930s, the television made its way to the commercial markets. These days, television is the single most popular type of audio-visual in commercial set-ups and home. Merely mentioning the word ‘television’ calls to mind a medium which assists individuals in keeping abreast with entertainment issues and current affairs. No longer is the television set a single communication unit. The television has evolved in the complexity of the design to transmit recorded material that is stored on Blu-ray discs, laser discs, DVDs and video cassettes.

Television History

The television history spans over time zones and regions, in view of the fact that the technology has evolved in different places and at different times. This communication system, as it is known these days, is not the brainchild of any one specific inventor. The process has taken the endeavours of a number of engineers, over several decades, to develop along various overlapping designs, to utilize commonly accepted electronic and mechanical principles. Despite the fact that electromechanical television sets have been abandoned for the completely electronic, ultra-modern designs, the fundamental design rests on the discovery of selenium photo-conductivity in 1873. That discovery which was made by Willoughby Smith brought about the scanning disk invention from Paul Gottlieb Nipkow in 1884. In 1926, a demonstration of televised moving images was carried out by John Logie Baird, that technology was joined with the image dissector that was designed in 1927 by Philo Farnsworth, to provide viewers with the fundamental principles of the television that we currently know.

These days, the world of television is discovered by children at an incredibly tender age. A number of studies have indicated that kids who are younger than 6 years old watch television, DVD or video on a daily basis, at an average of 2 hours. In a number of instances, watching television can be useful, particularly the wildlife and educational programs that have the capacity to broaden the understanding and knowledge of your child in relation to the world around him or her. In addition, it can introduce them to a variety of communities and cultures of the world. However, at the moment the negative effects are seemingly outweighing the uplifting ones.

The Negative Influences of Television on Children

The formative years in the life of child, particularly the first two to three years, are vital to the mental growth and development of the child. Those are the years in which a child learns by way of interacting, observing, playing and discovering new things. As a result, these first few years are extremely vital for the physical and mental development. Therefore, a pattern of watching television excessively could hinder his or her social activities such as spending quality time with members of the family, reading and playing with friends.

There are a number of television programs that portray extreme violence and this could induce lots of changes in behaviour in young children. In view of the fact that kids can relate easily to what is being shown on the television screen, they will be more prone to imitating the behaviour that is depicted. As a result, you may notice aggressive behaviour in your child. In addition, it could cause the little one to develop sleeping disorders and have nightmares because his or her sense of anxiety and fear has been stimulated by what is shown on the television. In addition to this, it will possibly result in creating confusion in the mind of the young child as it relates to knowing the difference between good and bad. That is because parents most likely teach their kids that aggression and violence is bad but the program on the television will possibly show the heroes or ‘good guys’ perpetrating violence.

Apart from the violence, drinking and smoking scenes are depicted widely in commercials and television programs, without giving an explanation of the unfavourable consequences. The repeated and continuous exposure to these programs will make children feel as though these activities are quite acceptable and normal. As a result, kids who watch these programs on a regular basis are a great deal more likely to mimic and develop these unhealthy habits from an early stage in their development.

In the developed world, obesity is a widespread problem and television is among the important factors that are responsible for the increasing incidences of obesity among kids. Excessive watching of television decreases physical activities of the kids and simultaneously amplifies the popularity of unhealthy foods, such as potato chips, soft drinks and other snacks that they see on the commercials.

A Match for the Ages: Televisions and Retail Stores

Love them or hate them, but it’s safe to say that televisions have permeated every aspect of our lives these days. No matter where you go, from supermarkets and sports arenas to schools, it’s not hard to find a television being put to work for a variety of purposes. Not all of these purposes are bad, however. Schools at all levels bring screens into the classrooms to show additional educational materials, and public places like train or bus stations can use them to keep travelers up to date on their departure time and give them something to watch on the screen in the meantime. This omnipresence means that screens are starting to be used more and more in retail stores as a method of advertising as well. Given that something like 70% of purchase choices (especially when it comes down to the specific brand being decided upon) are made right there in the store, this is one method of retail advertising that’s just going to keep getting bigger and bigger as time goes on.

Due to the nature of television in general, it seems that the advertising aspects were most likely a foregone conclusion. The television didn’t start out as an advertising tool, initially. After the telephone had proven to be a success in transmitting vocals across far distances, the next step was to see how this could transmission could be used with images. In the 1880s a process called ‘rasterization’ was developed, which was designed to convert a visual image into electrical pulses. Televisions today do pretty much the same thing when broadcasting programs, even though the process has become more refined over time. Over the next forty to fifty years the patents for television related devices and processes exploded, with many people trying to figure out what was the best way to broadcast moving pictures and bring them to the masses.

August 25th, 1900 was the first time the actual word ‘television’ made its debut. Constantin Perskyi coined it in a presentation given at the International World Fair in Paris. The word itself breaks down into two component parts: tele, which comes from the Greek word for ‘far’ and visio, which comes from the Latin word for ‘sight’. While many different inventors and scientists worked on getting television to what we know it today over the years, the men who really finessed the mechanics and processes to the point where it resembled the televisions that we’d recognize today (and presented them to the public) were John Logie Baird and Philo Farnsworth in the mid-to-late 1920s. Baird pioneered an electromechanical system that was adopted by the BBC in the early days of their television broadcasts, while Farnsworth came up with a fully electrical television that laid the foundations for the screens we have today. Hundreds of companies and countless people worked on television technology throughout the years, constantly trying to improve the broadcast technology for people. Once satellites such as the Telstar models were launched into orbit starting in the 1960s, it became even easier to create live and relayed broadcasts throughout the world. As I’m writing this article the 2012 Olympics are occurring over in London. Knowing that I’ve got the ability to turn on my television and watch events that are happening an ocean away really reminds me just how far television technology has come since those early days.

Now, there seems to be a bit of a discrepancy about the oldest television station that’s still operating to this day. In the United States WNBC can make the claim as one of the oldest, having premiered to the public in March of 1929 under the former call sign of W2XBS. Television stations, such as WRGB out of Schenectady, NY, had been broadcasting to some degree for about a year prior to that, although it wasn’t anything resembling a modern channel lineup with programs airing only sporadically. The problem with the WNBC claim is that, for the first two years of its existence, all the channel was really broadcasting was experimental images and tests (such as a spinning Felix the Cat doll – seriously). It wasn’t until 1931 that regularly scheduled programming started to emerge. In the meantime, the BBC had already begun to run limited but consistent programming as of September 1929, and kept it going fairly steadily from there. So it’s a bit of a toss-up as to which really counts as the longest running television station, but it’s safe to say that neither station is going anywhere anytime soon.

We do have WNBC to thank for the first ever televised advertisement, however. July 1st, 1941 Bulova Watches put up a brief image resembling a test pattern but still featuring their branding up on the screen right before the airing of the Brooklyn Dodgers-Philadelphia Phillies game airing that afternoon. And so history is made, because television is now one of the most popular and most effective venues for advertising in the world today.

One of the more unique ways that television advertising is being utilized in the 21st century is via the many stores that are incorporating television screens into their in-store marketing schemes. It’s hard to miss a television screen, really, especially if it’s one of the larger, flat-panel models that have become the new normal. Luckily, plenty of accessories and stands have emerged lately to make sure these flat screens can be easily placed in the most well-traveled areas and locations where they’re going to have the most effect on store or business patrons. Free-standing pedestals with screen mounts are popular choices as they can be moved around with just a push – and also arranged so that they don’t take up any floor space that’s dedicated for merchandise. Ceiling mounted brackets are also a popular choice as they keep the floor entirely free. These designs also keep the screens – which aren’t cheap – away from the hands of people who may want to cause potential mischief or damage them.

To see in-store television displays in action, head down to the nearest Wal-Mart and check out what they’ve been doing. Wal-Mart has incorporated screens into their stores for years, featuring a variety of programming depending upon what part of the store you’re in. They’ll run short, fifteen second ads for products they’re carrying that are interspersed between news and entertainment stories, as well as weather reports and other personal interest spots. This method has proven effective, helping to influence customers towards certain products and also keep them informed about the latest developments within the store. You’ve also got a captive audience, so to speak, so it’s hard for them to miss what’s playing on the screen.

Whether it’s a large box store or a smaller boutique shop, there are plenty of reasons for adding a television screen into the mix. You’ll enhance your promotional marketing, and bring attention to newly arrived merchandise. You can also keep your customers informed about upcoming events in your establishment. Television has grown exponentially since its inception, and we can only dream where it’s going to go from here and how it’s going to influence in store advertising and marketing even further.

Elizabeth L. Iacono is an employee at George Patton Associates, Inc., in the marketing department. To view the products mentioned in this article, please visit Displays2Go.

 

Violent Television/Internet Commercials: Behavioral Effects on the Minds/Emotions of American Youth

I was recently pondering the effect that television and Internet commercials have on the day-to-day behavior of human beings, especially of those millions of impressionable adolescent and preadolescent American boys and girls, primarily between 5 and 19 years of age. Much like computer video games, which are designed to get the person, or persons, playing the games (80 percent of Americans who regularly play video games are between the ages of five and nineteen) cognitively and emotionally detached from their real environmental surroundings and immersed into the games’ virtual (fantasy) environments, commercials are usually three-to-five minutes in length and carefully designed by television, computer, advertising, and social psychology experts to get the television viewers immersed, for those few important minutes, in persuasive product scenarios. These scenarios are meticulously designed to persuasively lead the human beings watching them to remember why it is, both, needful and important to purchase the advertised products. The combination of computer graphics and animation with television electronics has made the creation of commercials for industrial domestic products and government propaganda almost like the production of very short movies. Unlike video games, however, television and Internet commercials are not a matter of personal choice. You have to be very deliberately plugged-in to play computer video games according to personal decision, but commercials are interspaced between segments of television programs, documentaries, or television movies with intentional purpose. Unless people want to avoid commercials by turning-off their televisions or PC, or switching momentarily to other channels or websites not, at that particular time, in commercial mode, they are forced to watch, and listen to, the commercials. Believe it or not, approximately 99 percent of all Americans who subscribe to, and watch, cable television and Internet programs watch the commercials along with the scheduled shows that they are viewing. This is especially true for children, especially those youngsters 5-to-13 years of age.

In connection with my foregoing surmise of broadcasted network television commercials, I happened to watch, a while back, a particular snack food commercial on cable television that, to me, carried with it some grave social implications; and it was, as I saw it, but an example of many such commercials currently conveying the same negative implications. It was an approximately one-minute “Cheetos” commercial that involved computer animation, computer graphics, and precise acting choreography. It had suspenseful action music and an action scenario that showed a young boy, six-or-seven years of age dressed-up like a sniper, his older sister, and a male adult, sneaking up behind the boy’s mother, who was busily exercising, with a blow-gun through with which he hit her on her backside with a “Cheeto,” causing her alarm. In all of my formative years, from 1952 until 1969, growing-up in East Texas, I don’t ever recall seeing any type of television food commercial showing a child sneaking upon a mother, or any adult, and shooting her with a blow-gun. That’s simply because such television commercials were socially unacceptable at that time in history. That was when the main television station in my part of the country was KLTV, broadcasting from Tyler, Texas, which was plugged into the NBC Network. It was the time of the Chet Huntley and David Brinkley news reporting, “Bonanza,” and the original “Fugitive,” with David Janssen, and a totally different collective national mindset about morals and electronic advertising. My dad had proudly erected a 60 foot television antenna that drew in channels from Dallas, Shreveport, Fort Worth, and other television stations within a 100 mile radius. Television programming, and commercial production, at that time during the 20th Century, were geared to idealism and morality, which declared that there were definite and clearly delineated rights and wrongs to all social issues, not the pragmatism that flippantly proclaimed that the end results of endeavors, or investments, justified the means used to achieve them.

When I first saw this socially suggestive commercial, I recalled the spit-wads, and other types of projectiles, strategically discharged from straws by prankish public school students, against other students, in classrooms behind the backs of teachers. I personally saw this happen several times while busily engaged in my school work during elementary and junior high school, but never did I do it. I was taught better by may parents, and, if caught by teachers in such an act, harsh penalties were regularly imposed by, both, the classroom teacher and the school principal, and I was sure to receive stern additional punishment from my parents if punishment was imposed on me at school. As an aside, at that time in history, unlike today, parents totally supported the discipline administered by classroom teachers, who were empowered to do so. On one occasion, a student, a boy with a severe attitude problem, went from spit-wads to straight-pins as projectiles, and a customized blowing straw, that allowed the pin to be propelled for quite a distance across a room. The youngster had thought that, since a spit-wad hadn’t hurt the class geek, the quiet guy who never spoke in class and had the best grades, and upgrade in weaponry wouldn’t matter. So during a test, the perpetrator thought he would send a pin into the ear of the smart kid, but his aim was off and the metal missile went into the child’s eye, permanently blinding him. The child’s parents were devastated, but no city, county, state, or federal representatives became involved with the issue, and no laws were passed to ban straws and spit-wads from schools. Instead, it remained a school matter, and the boy offender was punished severely for his action and made to feel like a worm for what he had done. The parents of the blinded boy didn’t sue the parents of the offending child, but, instead, were allowed to privately talk to the boy. When they did, he, like the normal human being he was, realized the seriousness of what he had done and sincerely apologized to the parents and their son. whom he had hurt. The boy’s father, not a court of law, imposed a sentence of restitution on his son to work for the blinded boy’s father for two hours every day after school, and for six hours on Saturdays. This sentence of work lasted for two years. Now, by today’s standards, you might think that the offending boy was, himself, offended by the work he was forced to do in penance. Nonetheless, the blinded boy’s father owned his own automotive repair service and was a good person, not a vindictive taskmaster; and during the two years he became like a second father to the offending boy and taught him how to work on cars and trucks. Eventually the boy began working for the man after he graduated from high school, and, while the father’s injured son eventually became a college professor, the repentant offender eventually owned and operated his own repair garage. What’s that you say? Not all such scenarios turn out like poetic fiction? When you radically change the environment and the standards of morality such scenarios aren’t allowed to turn out positively.

When you consider the awful changes, and the sad results of those changes, which have occurred in the American family, and in American society as a whole, since around 1970, the disappearance of moral idealism and the propounding of pragmatic immorality, with its sore lack of definition as to what is right and wrong, is no doubt the reason for such a blatant distinction between those segments of the 20th Century. What’s really amazing about the American boys and girls who grew to adulthood prior to 1970 was the effect of the twelve-year Vietnam War on those boys and girls who later served as GIs in Vietnam. These were the American children exposed to the television and media morality of the 1950s and 60s. The lack of violence shown by returning Vietnam veterans, between 1964 and 1987, was vastly different from the displays of mass violence demonstrated by military veterans, and American citizens in general, who were born after 1980. The general social behavior of children produced by American parents, between 20 and 30 years of age, after 1985 was greatly marred with dysfunction in the public schools. This is a matter of public record, and the educational success curve began to plunge from its extraordinarily high marks from 1950 through 1969, and with it came behavioral degradation in the public school classroom. As revealed by reliable and replicable university studies, preadolescents in the typical American homes were given very few moral ideals by parents to which they could developmentally aspire. These young men and women suddenly became adolescents (teenagers) with a sore lack of gender and psycho-sexual balance, and moral direction, as to what was right and wrong. The type of public school children that have, since 1994, been produced by this same type of diffident and un-nurturing parents have produced an even lower, and more dismal, educational curve with 70 percent more incidents of social deviance. With all of this behavioral deviance being perpetrated by preadolescents and adolescents, and systematically recorded, in the public school classrooms (and on the streets of the typical cities with populations exceeding 100,000) why would American television networks allow the type of aggressively violent commercials, as I have previously explicated, and the equally violent entertainment programming, to be aired before the eyes of these morally ungrounded boys and girls, just to increase the number of Americans watching those programs? Perhaps there is a school of pragmatic social psychology that persists in proclaiming that this aberrance is merely a natural swing of the social pendulum. I, nonetheless, heartily disagree that a deliberate effort to effect social disorder and deviance, or the application of gross social negligence, is hardly a natural swing of the pendulum.

What disturbs me most about the “Cheetos” television commercial is the voice of the animated tiger, seen by the television views emanating from the tiger, but apparently invisible to the eyes of the actors in the commercial (the tiger is sitting with the adult, the sister, and the boy sniper hidden from the mother behind a couch). The voice of the tiger is directing the actions of the young boy, just as many young people, under the influence of SSRIs (prescribed psychotropic drugs for psycho-physiological behavior modification) claim to hear voices telling them to do socially inappropriate things. Relationships between mothers and children have become quite different since 1970 due to the great amount of time mothers spend away from the home in professional work endeavors. In most cases, where mothers and fathers work 40-or-more hours per week and the preadolescent children in the home spend more time during the week in day-care, or at public school, than with their parents, the children develop quite a resentment against their natural, but delinquent, caregivers. As such, the idea placed in a child’s mind, while repeatedly watching the Cheetos commercial during a television show, might trigger an emotional desire in the prepubescent child to use a blowgun with, perhaps, something much sharper and injurious than a “Cheeto” to make mom pay for her delinquency. The voice of the tiger is heard to say, “You’ve been preparing and waiting for this moment,” just before the preadolescent boy hits his mother on her backside with the “Cheeto.”

For what it’s worth, I believe that all such commercials should be eliminated from network television, not by imposed state and federal laws and legislations, but by the willingness of the CEOs and boards of directors, of the corporations and businesses seeking to sell their products via electronic advertising, to change their ways and return to the age of idealism and the conscious reality that there is a clearly delineated right and wrong associated with every social issue. Morality cannot be legislated and forced upon a people. It must be accepted as natural law in the hearts and minds of that people, just like an acceptance of Christianity and the holy laws and commandments set down through the advent of Jesus Christ and his death on the cross for the sins of the world. A return to natural law and its wonderful moral consequences in America would, indeed, be a grand thing to behold.

Regardless of the truth explicated by this essay, social change from pragmatism back to idealism is not a popular notion. This is because idealism is not monetarily profitable to people who sell their products with commercials appealing to the human being’s base drive for sex and violence. If people can be made to believe that there is no right or wrong to poignant social issues, the worst behaviors can be produced as thoughts and actions by ordinary human beings. Political and social rules are produced by the common perception of the majority of a population of people; and if the standards of morality, of what is right and what is wrong, are not firmly established in the collective mind of this majority of people, un-natural law promoting deviance can be legislated by government and tyrannically imposed on the minority of the people who believe and endorse those standards of morality. This is occurring now in America, and is why the moral minority must continue to proclaim the need for change. With God’s help this call for change will be heard and accepted.

Types of Television Screens

An LED (light-emitting diode) television is actually a kind of LCD (liquid crystal display) television. The difference is that whereas an LCD television uses a fluorescent backlight to create an image, an LED television has a more sophisticated backlight system.

What’s so special about LED televisions?

LED televisions are known for their stunning contrast and picture clarity because the lights powering an LED screen are individually arranged behind the screen. This type of picture arrangement is known as full LED or direct LED and it’s the magic behind the incredible picture that you experience when you come across an LED.

Over the years LCD televisions experienced a reinassiance in picture quality and became LED televisions with better image resolution. An LED could then cast a picture to an audience by housing lights behind the screen or on the sides of the screen.

The latter system of installing lights along the four sides of an LED screen – known as a “light-guide”technology – became popular as engineers aimed to squeeze more HD into a thinner screen.

That said, although an edge-lit LED is now the most popular television on the market today, some critics complain that uniformity can drop in quality. This may be so but the sheer customizability of LED screens ensures that they will be sticking around for the long haul. One key feature of this customizability is known as local dimming, which allows LED owners to individually turn on or off portions of the screen’s interwoven backlight system.

Where can LED televisions be used?

LEDs are actually best used in offices, schools or homes rather than outside. The problem with using a high-end television outside is that moisture, lighting and keeping the electronic components on the televisions from the abrasive rays of the sun can prove problematic.

LED televisions, like standard flat screens and LCD televisions, are designed to work within a narrow band of ambient temperature. If you live in overly frigid or warm climate, freezing or high humidity could cause the electronics in your LED television to malfunction.

Given that most LED televisions start at around $400, and that most LEDs are seen as the crown-jewel right now in the television industry, it may not be wise to subject that kind of technology to the wear and tear of hot summer weather.

In LCD televisions, for instance, the frigidness of February in some regions could actually negatively impact how the liquid crystals function; the same type of thing can happen with light-emitting diode technology.

You shouldn’t worry about using your LED television in a normal office or home environments, however, as televisions today have in-built fans and heaters to keep the set performing just as well as when you purchased it.

 

Music and Television Programming: Good Inexpensive Production Music

Television has taken on an entirely new look and feel, even in the past decade. What was once an industry based on three major networks with very limited programs in the 1950’s has erupted into many major networks and thousands of cable channels available throughout the world in every imaginable language. Television has truly become a three-dimensional experience for producers, directors, project coordinators and other professionals in the industry, not to mention a multi-dimensional experience for viewers. With a variety of genres and styles of programming available, from news programs and specials to different types and lengths of commercials, sit-coms, dramas, reality programs, game shows and countless others, being someone involved in television production is both wrought with opportunity and teeming with challenges.

Finding inexpensive background music and production music for television programs can be much more difficult than finding it for other types of media projects because the medium is so diversified and so societally pervasive. As a director or producer of television programs looking for ear-catching television music for your show, you have to be very cognizant of not only your target audience, but also what you are up against in your allotted time slot. Sometimes whether a show succeeds or fails has nothing to do with its quality. Success in television programming has more to do with what you are up against and the time and day your program airs. If you are producing a talk show, for example, you might be on at the same time as more than five or ten other talk shows. Or your program might conversely be when no other talk shows are on television, but at a time when typically people are more likely to watch news programs, Sit-coms or other types of programming.

Still, choosing the right television music can certainly help you make the most out of your particular project. Again, because of the diverse nature of television, there are many different types of production music and background music to choose from. There is music for commercials, music for dramas, music for news programs and specials, music for sit-coms and many others. As a producer of a television show, you probably also will have to consider how your music will blend in with the music of commercials that might air during your broadcast. Because the line between commercials and programming has been blurred, starting in the 1960’s commercials have become an integral part of all television shows, sometimes not only on network television but also on cable television. Before the mid-1960’s, commercials used to have to be signaled in all television programs by an announcement that they would begin. Similarly, announcers were responsible for signaling the return of the regular program. Now, there is not always any clear sign where the show ends and the commercial begins or vice versa. It’s all about the timing.

Because Copyright Law has become stricter to account for the proliferation of diverse recorded music, finding and affording production music and background music for television programming has been further complicated. Before the 1980s, music in commercials and even on many television programs was limited to jingles and transitional music, most of which was instrumental or with very brief and simple vocals. Occasionally lyrics to popular music would be changed to fit a particular product or the theme for a show, a phenomenon that would not work easily or cheaply under today’s copyright standards, and didn’t come inexpensively then either. Still, while some pop and rock songs were re-recorded for television programs and commercials, the cost of licensing original recordings was very daunting until the late 1980s when it became more doable.

Today commercials use many popular songs as background music and production music, and many programs, particularly those geared towards young people use popular music regularly in an effort to promote burgeoning music groups. Television has become such a cultural phenomenon and a showcase for music that many shows, including “Dawson’s Creek” and “The O.C.” have even gone on to put out music compilations based on music heard in episodes of the show throughout specific seasons. Previously, songs were often used without artist consent, but thanks to stricter Copyright Law this is no longer a possibility. Still, most artists are willing to accept often high payment for use of their songs in popular television programs and enjoy the exposure they get as a result to very specific markets made up of people that will buy music they make in the future.

Using popular music in television programs and commercials can be incredibly expensive for the typical producer and director. Whether your show is a hit with a large budget, or a smaller show just starting out, you want to make an impact musically at minimal cost, as there are so many other elements to consider in the production of television projects. Fees for use of popular music can total thousands of dollars, and when you multiply that by how often you will probably use songs as themes, production music, background music and other incidental elements, the numbers can add up quickly. But, even though you want to save money on television music, you certainly don’t want to skimp on quality.

What are your options when it comes to production music and background music for your television projects if you want to build a collection inexpensively and still honor the spirit of your project?

As a producer or director of television programs, you most likely travel in circles of artists and musicians. You might know some good composers or bands, or people you know might know some that would be happy to help with music for your project. Because of the almost culturally invasive nature of television, most struggling musicians or composers would not object to helping you out with your project in exchange for exposure and the chance to work on something beyond the norm. Many bands have been launched when their song was chosen as a theme song for a television series, and many composers have broken into the film, television and music industry after working on scores for television programs.

Finding under-appreciated talent in your network is a good option and often one that could help get you a deal on production music or background music, but it is by no means a simple solution, nor one that is long-term. If your show is a hit, or your theme song or the band that sings it is a hit, you will be morally, if not legally obligated to pay more for the music you are using. This either leads to the same problem you had before of expensive music or back to square one, looking for inexpensive television music.

Another option for inexpensive production music, and one that more producers and directors are choosing every day, is royalty free music provided by reputable music companies. Choosing royalty free music allows you access to a catalog of music in varying styles and can be downloaded directly from a centralized royalty free music company website online. Well-known companies such as Royalty Free Music.com give you music libraries with songs you can add permanently to a collection. This means you can build your own store of production music and use it in present and future projects. And because of the nature of the music, you just pay a very low upfront fee to satisfy all aspects of Copyright Law.

Television production gets more complex as time and technology progresses, but directors and producers will never lose the ability to control what production music and background music fits best with their projects. Television music is critical to keeping a program or a commercial at the top of its game, and helps communicate important themes to viewers. As a producer, director or project coordinator, the musical choices you make are some of the most important decisions.

 

Top Tips For High Definition Television

Getting started with High Definition Television

High Definition Television – a new type of television that combines a High Definition Television tuner and an HD-capable display. Almost all of HDTV available in the market use the 16:9 widescreen aspect ratio. A High Definition Television tuner can receive analog and digital broadcasts over the air. High Definition Television compatible TV features only the high resolution display and can only receive digital broadcasts if connected with a separate HDTV tuner. HDTV ready TVs can have the 16:9 widescreen ratio or the square like 4:3 aspect ratio.

High Definition Television has arrived and here to stay given surging popularity of crystal-clear broadcasts in US television TV. Analog television’s shift to an all digital system has heralded a new age in the 65-year history of TV. Hours of High-Definition Television can be viewed almost nightly. Viewers can easily determine if a show is presented in High Definition Television if the message “Presented in high definition where available” is shown at the start of a program.

Choosing the right TV is important in the High Definition Television experience. A TV with a 4:3 screen will be a good choice if local and network dominate programming are common in your market and over-the-air or cable High Definition Television programming is sparse. However, with the arrival of new technology also calls for viewers to adapt to the situation. Those still using traditional TV sets will not be able to get the most out of the High Definition Television experience.

For this you need to have a tuner to receive and decode High Definition Television signals from a source, and a high-quality screen that can reproduce the outstanding details and colours from an High Definition broadcast. The higher resolution of High Definition Television makes its pictures crisper and clearer compared to traditional television. Traditional TV pictures only possess 480 lines of vertical resolution, while High Definition Television has 1,080-line interlaces scan and 720-line progressive scan. The best quality that can be given by analog TV is 480i, which in contrast is the lowest quality signal offered by digital TV.

Getting started in High Definition Television is not as expensive like during the time it was introduced in the market. Prices of tuners and HDTVs continue to decline but the quality constantly improves rapidly. To help you maximize your High-Definition Television setups without spending your life savings here are some important tips to avoid costly mistakes and help you experience High Definition Television at its fullest. Over the air broadcasts: Nearly 1,500 local station across the US are transmitting Digital TV signals today. About 90% of digital station broadcasts are made in the UHF range an these can be accessed with the use of a normal UHF antenna. For this scenario you need:

– HD-compatible TV

– High Definition Television tuner

– Outdoor or indoor UHF antenna

– The High Definition Television broadcasts in your area

Digital Satellite TV: High Definition Television via satellite is available for those living the US and has a clear view of the sky. In short, this service is available almost everywhere. High Definition Television channels are already available from the top satellite TV providers DIRECTV and the DISHNetwork. Those lucky enough to live in major cities can even get local stations in HD via satellite. For this setup you need:

– HD-compatible TV

– HD-compatible satellite dish

– HD-compatible satellite receiver

– HD programming

Top High-Definition Television receiver in the market today

DIRECTV HR10-250 satellite receiver

The DIRECTV HR10-250 High-Definition Television satellite receiver is the ideal for those that want to get the most out of watching crystal-clear HDTV broadcasts. The HR10-250 can receive and decode digital signals from DIRECTV’s high-resolution broadcasts. The satellite receiver also features a built-in hard drive digital video recorder.

HD-broadcasts feature images rich in detail and surround sound makes a room alive and vibrant. HR10-250 HDTV satellite receiver can be connected to any HD-ready TV and home audio system.

Ralph Jarvis runs his own mail order business as well as running several shopping based websites. His particular specialty is consumer electronics.

Are You Missing Out On Watching Thousands Of Television Stations On Your PC Or Laptop?

If you have never viewed Internet Television on your PC or Laptop, then you are really missing out on the great fun of enjoying thousands of television stations from all parts of the world. People are already searching online for free internet television and live internet television. Before the advent of Internet television software as it is today, there were three basic methods for viewing television programs.

The following were available options, which are still being used in many parts of the world:

  • OTA – over the air or broadcast television was the beginning of television broadcast signal delivery, and then cable and satellite television followed. The OTA method of television broadcasting is still being used in my countries while it is being phased out from the more developed countries. The first OTA broadcast was made in Washington, D.C., on April 7, 1927.
  • Heavy duty cumbersome ugly dish TVRO, Television Receive-Only Satellite television system, usually transmits its programs through a C-band or Ku-band frequency.
  • Direct Broadcast Systems – DBS – this was the most modern providing you with a couple of hundred satellite television channels, according to your particular package of predetermined programs of movie, spots, and news etc you can watch. With the DBS, the ugly giant dish was also scaled down to a size you can mount just about anywhere outdoors on your house. Internet protocol television is another form of television over internet.

The following were available options for viewing Satellite TV on PC or Laptop:

  • Buy and use a USB TV tuner, which when plugged into Your PC’s USB port enables television capability in your PC or Laptop.
  • The most popular is the PCTV card, which you can buy and install in your PC or Laptop to receive satellite television signals. Internet connection is required to enable these two options for viewing television programs.

Internet Television SoftwareAll the above methods provide subscribers with a few hundred channels and predetermined programs packages to watch television on the internet, but with Internet television software you can watch thousands of satellite television stations today, all you need to do is purchase and download Internet television software, install it in your PC or Laptop and begin watching satellite television programs of your choice from whatever region or country you choose

Best is that you make no monthly payments to anyone. So will you continue to miss out on the great fun of watching thousands of satellite television stations from either your PC or Laptop? Search the Internet for Internet television software vendors and begin to enjoy free internet television channels on another dimension.

Neshah writes for your pleasure. Recommended: Watch Over 3000 TV STATIONS on your PC or Laptop for free!! or Free Internet Television Offer Blog So You too can enjoy all the benefits of Internet television. The world really is at your fingertips now, as you discover a new hassle-free way of watching over 3000 television stations from all over the world. Can you beat that? Over 3000 STATIONS on your PC or Laptop for free!!